The Definitive DVR Market Impact Report (Includes forecasts and analysis for cable, satellite, telcoTV providers as well as content creators and advertisers)
Temporary Price Reduction: Was $3995, Now $2995.
Lyra's new DTV View study, The Market Impact of DVRs, combines in-depth market information, consumer survey data, segmented forecasts, and insightful analysis of digital video recorder (
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Publication Date: OCT 2005
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Her DTV: Women and TV-Technology Survey, 2005
Temporary Price Reduction: Was $595, Now $445
Historically, women have often been perceived as less willing to embrace new technology. But with the market approaching a cell phone in every purse, an MP3 player in every book bag, and digital-ca
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Publication Date: MAY 2005
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Participatory TV: 2005 Interactive-TV Interest Survey
Temporary Price Reduction: Was $595, Now $445
With the proliferation of video-on-demand (VOD) and prime-time shows featuring two-screen interactivity such as voting via cell phone or Internet, many Americans are leaping into interactive televi
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Publication Date: APR 2005
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Inside IPTV: Dialing for Viewers: 2005 Telco-TV Interest Survey (Includes analysis on FiOS(TM)-type services)
Temporary Price Reduction: Was $595, Now $295. As cable-systems operators roll out residential telephone service, local telephone companies are responding with plans to launch their own television services to compete head-on with cable
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Publication Date: MAR 2005
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Why Buy? 2005 HDTV Purchase Intent Survey
Temporary Price Reduction: Was $595, Now $445
Household penetration of HDTV sets is rising to the point where 2005 could be the year that the nascent technology makes the jump from early adopters into the mass market. However, many obstacles l
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Publication Date: JAN 2005
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Attention CSO's: Hooked Up--A Cable-TV User Survey Covering VOD, DVR, Broadband, VOIP and more
Temporary Price Reduction: Was $595, Now $295.
More than two-thirds of U.S. households subscribe to cable-TV services. Since the mid-1990s, cable-systems operators have collectively invested tens of billions of dollars upgrading their
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Publication Date: DEC 2004
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Relishing the Dish: A Satellite-TV User Survey
Temporary Price Reduction: Was $595, Now $295.
With nearly 90 percent of U.S. households subscribing to either satellite- or cable-TV services, satellite providers are locked in a battle with cable providers for customer dollars. Meanw
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Publication Date: OCT 2004
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Is Video on Wireless Phones Viable? Conflicting Signals: A Cell Phone Television Interest Survey
Temporary Price Reduction: Was $595, Now $295.
Already a ubiquitous device, the cell phone is the most likely class of consumer electronics to have a chance at mass-market adoption for watching portable television and video. But the me
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Publication Date: SEP 2004
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Beyond the Video Store: Flicks for Hire -- A Video-Rental Survey (Includes Analysis on Video Retail, Online, VOD, PPV, and more)
Temporary Price Reduction: Was $595, Now $295. After decades of growth, the retail video-rental business in the United States has begun to taper off. Competing business models enabled by technological developments and frustration with t
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Publication Date: AUG 2004
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Desperately Seeking Content: A Survey of High-Def (HDTV) Users
Temporary Price Reduction: Was $595, Now $295.
High-definition television (HDTV) delivers superior picture quality to consumers who have upgraded their television sets, but only a small percentage of programming is available in the new
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Publication Date: JUL 2004
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Fetching by Remote: A Survey of Video-on-Demand (VOD) Users
Temporary Price Reduction: Was $595, Now $295.
Video-on-demand (VOD) enables consumers to watch a variety of premium content from the comfort of the couch, on their own schedules, without a trip to the video store. VOD dangles the pros
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Publication Date: JUN 2004
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DVR Love: A Survey of Digital Video Recorder Users
Temporary Price Reduction: Was $595, Now $295.
This report finds that the acquisition of a DVR dramatically increased consumers' satisfaction with their television viewing. While 7 percent of survey respondents said they were extremely
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Publication Date: MAY 2004
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