Temporary Price Reduction: Was $199, Now $149.
In 2004, worldwide desktop monochrome laser printer shipments grew 15 percent compared with the previous year to 14 million units, with most of the growth coming in the personal (sub-$500) segment. In contrast with previous years, however, sales prices remained fairly constant in 2004, with vendors focused on providing better performance and ease of use.
Although the desktop monochrome laser printer market is mature, it is the bread and butter of many hard copy hardware vendors. To maintain a competitive presence in this market, vendors need to track competitors' strategies, market trends, and price/performance shifts.
The Hard Copy Observer Spotlight: 2004 Desktop Monochrome Laser Printer Market, a new report from Lyra Research, provides a full year of coverage of the desktop monochrome laser printer market, examining how products and pricing have progressed from January through December. In addition, it includes the Observer's "year in review" article on the desktop monochrome laser printer market, charts providing a competitive analysis of the marketplace, 14 articles on monochrome laser printers published in The Hard Copy Observer in 2004, and a "segment snapshot" section with a comprehensive listing of available desktop monochrome laser printers and their attributes. This report is essential for busy marketers, product planners, and others who need to find comprehensive data quickly! |
