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In the United States, the office superstore channel is dominant for printing supplies, but in Europe, no one channel takes the lead. The forces of consolidation and homogenization in Europe are impacting the diverse European channels, but in different ways in each country. This report examines the purchasing behaviors of the European consumer and the outlook for growth in the consumer printing supplies market in Europe. Find out which applications are driving printing in Europe, and what it means to both OEM and aftermarket vendors. This report takes an in-depth look at the channel, as well as major technologies driving home printing, and discusses key findings from Lyra's primary research into the printing behavior of consumers in the home. The potential implications for home printing in Europe and the United States are compared. This report is designed for ink jet printer OEMs and suppliers of non-OEM ink jet solutions in both the U.S. and Europe.
Report Sections:
1. Executive Summary
2. Technology Drivers
3. Personal Computers
4. Ink Jet Printers
5. The Internet
6. Digital Cameras
7. Implications of Technology Drivers
8. Home Printing Behavior
9. Printing Frequency and Throughput
10. Implications of Home Printing Behavior
11. Ink and Toner Consumption
12. Implications of Ink and Toner Consumption
13. Printing Applications and Specialty Media Use
14. Implications of Printing Applications and Specialty Media Use
15. Retail Channel Dynamics
16. Implications of Retail Channel Dynamics Selected Figures:
1. Ink Jet Printer Installations, Europe vs. the United States
2. Home Ink Jet Printer Brand Rankings
3. Internet Access among PC and Printer User Households
4. Digital Camera Ownership in 2000
5. Frequency of Internet Printing among Consumers in Europe vs. the U.S.
6. Monthly Printing Volumes among Consumers in Europe versus the U.S.
7. Most Important Factors Driving Color Printing in the Home
8. Cartridge Replacement Frequency (Ink Jet and Laser Printers)
9. Home Printing Applications, Europe vs. the U.S.
10. Use of Specialty Media for Special Printing Applications (by country)
11. Photo Paper User Shares
12. Overhead Transparency User Shares
13. T-Shirt Transfer User Shares
14. Greeting Card User Shares
15. High-Quality Paper User Shares
16. Photo Paper Brand Use |
