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In Trial and Adoption of Aftermarket Ink Jet Cartridges, Lyra examines the factors that influence the use of aftermarket cartridges, including rate of supplies consumption, printer brand, and applications used. A detailed description of the distribution channels for aftermarket cartridges is provided. Lyra's 2000 U.S. home printing survey of 500 consumers forms the basis of this report, with data from the 1998 and 1999 surveys highlighting the historical trends. One key finding shows a link between purchase incidence of aftermarket cartridges and printer brand from 1998 to 2000 among U.S. consumers. Higher percentages of aftermarket cartridge use by Lexmark printer owners were observed in both the 1999 and 2000 home printer surveys. In 1999, Lexmark struggled to meet demand for its ink jet cartridges; Lyra suspected that the cartridge shortage might have contributed significantly to the increase of Lexmark ink jet printer owners who purchased aftermarket products. This report offers fresh insight backed up by solid primary research and is a must-read for ink jet printer OEMs and suppliers of non-OEM ink jet solutions.
Report Sections:
1. Key Findings
2. Methodology
3. Timing
4. Sampling and Survey Methodology
5. Questionnaire
6. Detailed Findings
7. Trends in the Trial of Aftermarket Cartridges among U.S. Consumers
8. Preference for Non-OEM Cartridges
9. Factors Related to the Trial of Aftermarket Cartridges in the U.S. Home Market
10. Demographic Factors Influencing Aftermarket Ink Jet Cartridge Purchases
11. Respondent Age
12. Household Income
13. Education
14. Children in the Home
15. Use Factors That Influence Non-OEM Cartridge Purchases
16. Purpose for Which PC is Primarily Used
17. Attitudes about Color Cartridge Consumption
18. Differences in Supplies Consumption
19. The Printer Itself as a Factor Influencing Non-OEM Cartridge Purchases
20. Printer Price
21. Printer Age
22. Printer Brand
23. Distribution Channels as a Factor Influencing Aftermarket Cartridge Purchases
24. Conclusion Selected Figures:
1. Trends in PC and Printer Penetration among U.S. Households
2. Trends in Aftermarket Cartridge Purchases, by Printer Technology, 1998-2000
3. Preference for Aftermarket Cartridge, by Printer Technology
4. Incidence of Aftermarket Ink Jet Cartridge Purchases, by Respondent Age
5. Aftermarket Ink Jet Cartridge Purchases, by Household Income
6. Aftermarket Ink Jet Cartridge Purchases, by Respondent Educational Level
7. Aftermarket Ink Jet Cartridge Purchases, by Household Children
8. Aftermarket Ink Jet Cartridge Purchases, by Primary PC Application
9. Aftermarket Ink Jet Cartridge Purchases, by Annual Consumption Rate
10. Aftermarket Ink Jet Cartridge Purchases, by Printer Age
11. Aftermarket Ink Jet Cartridge Purchases, by Printer Brand
12. Aftermarket Ink Jet Cartridge Purchases, by Distribution Channel |
