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A variety of factors influence how many ink cartridges consumers use annually. The cost of cartridges (see chart), Internet access, and ownership of a digital camera, scanner, or other imaging peripheral all affect the number of cartridges consumed. This report explores trends in printing frequency, cartridge and paper consumption, and page density. Vendors who are armed with an understanding of the nonlinear nature of cartridge consumption and the different variables that affect it will be better equipped not only to respond to changes in the market, but also to effect change.
Report Sections:
1. Trends in the Consumption of Cartridge and Media among U.S. Consumers
2. Lyra's Home Printing Market Survey
3. Trends in Supplies consumption in the U.S. Home Market
4. Trends in Printing Frequency
5. Trends in Cartridge Consumption
6. Trends in Paper Consumption
7. Pages Purchased versus Sheets Printed
8. The Missing Piece of the Puzzle: Page Density
9. Beyond the Linear Assessment
10. The Recipe versus the Ingredients
11. Linearity versus Nonlinearity
12. Disproportionality
13. Additivity
14. Rate of Change is not Constant
15. Complexity, Chaos, and Control
16. The Feedback Loop in Cartridge Consumption
17. Multifunctionality
18. Purposes for Which the Home PC and Printer Are Primarily Used
19. Type of Documents Printed
20. Digital Photography
21. Separate Facsimile
22. Separate Scanners
23. The Internet
24. Trends in Imaging Devices
25. Conclusions Selected Figures:
1. PC/Printer Application Trends among U.S. Consumers Who Own Ink Jet Printers
2. Trends in PC and Printer Penetration in the U.S. Home Market
3. Ink Cartridge Consumption Rate among Households with Digital Cameras
4. Trends in the Average Number of Reams of Paper Purchased Annually in U.S. Households
5. Increase in Cartridge Consumption as Page Yield Decreases
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