Fetching by Remote: A Survey of Video-on-Demand (VOD) Users
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Supply Trends, Production Information, Sector Analysis, Production Trends, Sector Trends, Market Information
Publication Date: 01-JUN-04
Pages: 33
Full Study Price:
$295.00
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Delivery: Immediate Online Access
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Description Temporary Price Reduction: Was $595, Now $295.
Video-on-demand (VOD) enables consumers to watch a variety of premium content from the comfort of the couch, on their own schedules, without a trip to the video store. VOD dangles the prospect of increased revenue for cable-TV service providers and potentially threatens the established video-rental business. This report examines the results of an Internet survey of 350 users of cable-TV VOD services, exploring how and why they use the service, along with intriguing exploratory questions on the possible use of voluntary ad viewing in exchange for VOD credit.
One surprising finding of this study is that digital video recorder (DVR) users watch more VOD programs than non-DVR users, and these findings held true for both free and paid VOD (see figure). This consumer behavior challenges a widespread industry assumption that DVR and VOD technologies are competing for viewers' usage.
 List of Figures:
1. Respondent Demographics
2. VOD Usage by Length of VOD Availability
3. Subscription to Premium Cable-TV Channels
4. Primary TV Type among VOD Users
5. Weekly Hours Spent Watching TV
6. Breakdown of VOD Users' TV Time
7. Number of Free and Paid VOD Movies or Programs Watched in Prior 30 Days
8. Free and Paid VOD Programs Watched in Prior 30 Days, by DVR Usage
9. Free and Paid VOD Programs Watched in Prior 30 Days, by Premium Channel Subscription
10. Free and Paid VOD Programs Watched in Prior 30 Days, by Number of Children in Household
11. Reasons Why Users Would Use VOD More Often
12. Importance of VOD for Time and Control Benefits
13. Satisfaction with VOD Characteristics, by Gender
14. Satisfaction with VOD Characteristics, by Premium Channel Subscription
15. Importance of VOD Characteristics versus Video Rental in Store, by Gender
16. Overall Satisfaction with TV Viewing Before and Since Having VOD
17. Interest in Selecting Paid VOD Programs in Advance to Receive $1 Discount
18. Interest in Watching One-Minute Ad to Receive $1 VOD Credit
19. Interest in VOD Library of Super Bowl Ads
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Table of Contents
Fetching by Remote: A Survey of Video-on-Demand (VOD) Users
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Lyra Research
http://lyra.ecnext.com
320 Nevada St, 1st floor,
P.O. Box 9143, Newtonville MA 02460
Tel: 617-454-2600 Fax: 617-454-2601
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