Temporary Price Reduction: Was $299, Now $225.
Revenue from sales of monochrome digital copiers is declining, but color copier revenue is increasing. As a result, copier vendors are concentrating their efforts on color copiers, releasing a flurry of new products. In 2004, the color copier market was in its initial high-growth phase with many early adopters purchasing these devices. The honeymoon is over in 2005, however, and vendor competition is intensifying as segmentation increases in terms of black-to-color output ratios, black-to-color speed ratios, color quality, and price.
The (Slowly) Changing Role of Digital Copiers in the Office provides an overview of trends in the digital copier market in North America. The report explores issues such as cost-per-copy barriers, color laser MFPs, growth in the low-end color segments, and the differential in growth between color and monochrome digital copiers. A North American digital copier shipment and revenue forecast through 2008 is provided. |
