In 2004, more than $10.2 billion worth of ink cartridges were sold in North America alone. Despite the large number of ink cartridges purchased each year, consumers have long complained about the high cost of OEM ink cartridges and looked for alternatives. Today, the market offers consumers more choices than ever before, and Lyra forecasts that the aftermarket's share of North American ink jet cartridge shipments will grow from about 23 percent in 2004 to 31 percent in 2009.
To address the research needs of this growing market segment, Lyra has partnered with Recharger Magazine, the aftermarket industry's most popular publication, to find out more about the use of aftermarket cartridges and other alternatives to OEM ink cartridges. The results of the 2005 U.S. Ink Jet Cartridge User Survey are published in Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey. The report is the most comprehensive profile of consumers' buying preferences for aftermarket and OEM printer consumables available.
Vendors of OEM cartridges, compatible and refilled cartridges, and home refill kits, as well as owners of retail refill shops and kiosks, need to understand their customers' demographic profile and purchasing behavior to better target customers and to maximize the return on their advertising dollars. This report focuses on the demographics, satisfaction levels, and buying behavior of purchasers of OEM and non-OEM ink jet cartridges, as well as customers who use retail refill shops. It provides answers to questions such as the following:
- Where do consumers learn about ink jet cartridges? Where do they purchase them?
- How satisfied are consumers with non-OEM cartridges versus OEM cartridges?
- What are consumers' experiences with retail refill shops?
- How many cartridges do U.S. consumers buy each year? What do they do with their empty cartridges?
- How does cost affect consumers' purchase decisions?
The 2005 U.S. Ink Jet Cartridge User Survey was a 50-question, Web-based survey fielded in June 2005 that yielded 1,204 usable surveys. The report is scheduled for publication in August 2005 and will be delivered in PDF format via-email from Lyra Research. Order your copy now and be one of the first to benefit from the valuable data contained in Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey.Topics addressed in this report include:
1. Survey Goals
2. What Do Consumers Do with Their Empties?
3. How Often Do Consumers Buy Replacement Ink Cartridges?
4. What Is the Purchasing Behavior of Consumers?
5. Where Do Consumers Buy Ink Cartridges?
6. What Are Consumers' Attitudes toward Cartridge Costs?
7. Who Buys Remanufactured/Compatible Ink Cartridges?
8. How Satisfied Are Users of Third-Party Cartridges?
9. How Do Aftermarket Cartridges Compare to OEM Cartridges?
10. Factors Inhibiting the Use of Aftermarket Cartridges
11. The Use of Aftermarket Cartridges Varies by Brand of Printer
12. What about Refill Kits and Refill Services?
13. Who Uses Refill Shops or Kiosks?
14. Factors Inhibiting the Use of Refill Shops/Kiosks
15. How Satisfied Are Users of Refill Shops or Kiosks?
16. How Many Cartridges Do Refill Shop Users Refill Each Year?
17. Who Uses Refill Kits?
18. Information Sources for Printer Supplies
19. The Effect of Environmental Awareness on Cartridge Purchases
20. How Much Color Printing Is Done? |
