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The color laser printer market represents a significant revenue opportunity for printer and supplies vendors. With hardware prices declining and print speeds increasing, Lyra projects that shipments of sub-$1,000 printers will grow from 37 percent of worldwide color laser printer shipments in 2003 to 56 percent of shipments in 2008 (see figure). During that same time period, Lyra forecasts that 10-23 ppm color laser printers will replace 1-9 ppm machines as the dominant devices shipped. Color laser printer hardware and supplies revenue is also forecast to grow substantially through 2008. Color printing is finally gaining a foothold in the office, especially among younger office workers.
This report provides a comprehensive look at the color laser printer and supplies market and includes worldwide market forecasts through 2008 and primary research data from two different surveys of color laser printer users in offices. In addition, the report looks at the product families of the major players in this market and assesses each company's strengths, weaknesses, opportunities, and threats. Purchase Color Laser Printers: Worldwide Market Forecast and Analysis for the following key information: * forecast data for color laser printer and cartridge shipments and revenue, including shipment and revenue growth by region;
* an analysis of the printer price and speed segments that will grow the fastest;
* a forecast of when color laser cartridge revenue will outpace revenue from color laser hardware;
* primary research showing which vertical markets have the highest color print volumes and expectations for future office color printing; and
* primary research on the use of OEM versus aftermarket color laser cartridges. |
