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Lyra has been tracking digital photography print advertising in over 118 publications, from consumer to high-tech, since 1997. This report examines representative print ad spending activity by leading digital photography companies to identify trends in: ad spending on an aggregate basis over the last two and a half years; ad placement over time - the types of publications digital photo companies use to sell their products and services; and ad messages as the market for digital cameras and related products has matured.
Report Sections:
1. Key Findings
2. Methodology
3. Why Advertise Digital Camera Products in Print Media?
4. Spending by Vendors
5. Ad Spending by Company Type
6. Spending by Market Segment
7. Print Ad Expenditures by Market Segment
8. Print Ad Expenditures by Publication Type
9. 1999: Shift to Photography Done Digitally
10. 2000: Emergence of the Online Photo Services Companies
11. Feature Wars
12. Still Aiming at Film Brand Messages
Selected Figures:
1. Digital Photography Vendor Print Ad Spending, 1999 and 2000
2. Leading Print Ad Spenders ($1 Million Minimum), 1999 and 2000
3. Sony Digital Mavica Advertising by Magazine, August 1997 to June 1999
4. Companies Increasing Overall Print Ad Spending from 1999 to 2000
5. Print Ad Spending by Company Type, 1999
6. Print Ad Spending by Company Type, 2000
7. Print Ad Spending by Company Type, 1999 and 2000
8. Top 10 Camera Companies' Spending on Print Ads, 2000
9. Top 10 Camera Companies' Spending on Print Ads, 1999
10. Top 10 Software Companies' Print Ad Spending, 2000
11. Top 10 Software Companies' Print Ad Spending, 1999
12. Top 10 Related Products Companies' Print Ad Spending, 2000
13. Top 10 Related Products Companies' Print Ad Spending, 1999
14. Top 10 Online Services Companies' Print Ad Spending, 2000
15. Print Ad Expenditures by Publication Type, 2000
16. Print Ad Expenditures by Publication Type, 1999
17. Print Ad Spending by Publication Type, through Early June 2001
18. Print Advertising Expenditures by Publication, 1999
19. Print Advertising Expenditures by Publication, 2000
20. Print Advertising Expenditures by Publication, through Early June 2001
21. Ricoh RDC-5000 Ad in Photo Trade News
22. Agfa CL30 and CL50 Ad in CRW and Wired
23. Sony Digital Mavica Ad in Popular Photography
24. Kodak Ad for Picture CD in People
25. Kodak Ad in Photo Trade News
26. HP Ad for the PhotoSmart C200 in Popular Photography |
