Temporary Price Reduction: Was $1499, Now $375. The average number of pictures taken by digital camera respondents in Japan rose to 44 per month in 2000, up from 26 per month in 1998, according to this new report from Lyra Research. This consumer behavior has a direct impact on film consumption as well: usage of traditional film declines by 27 percent six months after acquiring a digital camera (see chart). The Japanese Digital Camera Market reports the results of a Lyra-conducted Internet-based survey of 6,000 camera users to investigate the acceptance, usage patterns, and software preferences among consumers who use digital cameras. Report Sections: 1. Key Findings 2. Methodology 3. Demographics 4. Camera Ownership 5. Camera Resolution 6. Memory Card 7. Digital Camera Usage 8. Film Camera Usage 9. Image Editing 10. Future Purchase Intentions 11. Most Desired Features in a New Camera 12. Conclusions Selected Figures: 1. Digital Picture-Taking Growth in Japan, 1998-2000 2. Film Camera Use after Buying a Digital Camera 3. Digital Camera Purchase Intent within the Next Year 4. Number of Digital and Film Cameras at Home 5. Megapixel Camera Shipments Forecast, 2000 to 2002 6. Number of Memory Cards among Digital Camera Owners 7. Total Memory Ownership, Men and Women 8. Total Shots per Month Saved and Deleted among Japanese Digital Camera Owners 9. Image-Deleting Behavior, Japanese and U.S. Consumers 10. Top Ten Ranked Digital Camera Features among Japanese Consumers
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