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There is a dangerous new printer vendor in town. After more than a decade spent secretly developing and patenting a radically inventive new printing technology, Australia's Silverbrook Research has just announced its new Memjet ink jet array technology. Memjet offers unprecedented speed, top-notch print quality, and an extraordinarily low cost of purchase and operation. Through an aggressive licensing program managed by top U.S. printer-industry management talent, Silverbrook intends to quickly become a top-tier player in multiple segments of the printing market.
Memjet is on the verge of turning the printing market upside down, and competitors ignore this upstart at their own peril. To help the industry get a handle on Memjet, Lyra Research has launched a project to fully explain and illustrate what Memjet and Silverbrook are about. Lyra has interviewed Memjet's top management in the United States and has traveled to the secret Silverbrook labs in Australia to interview inventor Kia Silverbrook and many of his staff.
This report analyzes the technology, marketing, and business models of Silverbrook's Memjet. This is essential reading for all hardware and supplies vendors that will compete with this new ink jet vendor.
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