Temporary Price Reduction: Was $1495, Now $375
Overall, the Internet, consumer electronics stores, and mass merchants were the most popular channels used to purchase digital cameras according to Lyra's April 2001 survey of more than 700 digital camera owners (see chart). This survey was a follow-up to a 1998 survey Lyra conducted, and results of the two are compared in this report. Both research studies were designed to investigate digital camera acceptance, usage patterns, and software preferences among U.S. consumers. Understanding what equipment digital camera users own, how they use this equipment, and what they want in the future will help vendors formulate strategies and tactics to address users' needs.
 Report Sections:
1. Key Findings
2. Methodology
3. Demographics
4. Digital Camera Ownership
5. Multiple Camera Ownership
6. Similarities
7. Differences
8. Camera Resolution
9. Purchase Location
10. Picture-Taking Habits
11. Film Camera Usage
12. Film Usage
13. Photo Editing
14. Future Purchase Intent
15. Conclusions Selected Figures:
1. Digital Picture-Taking Growth in the United States, 1998-2000
2. Film Camera Usage After Buying a Digital Camera among U.S. Respondents
3. Film Usage before and after Digital Camera Purchase, Japan versus the U.S.
4. U.S. Respondents' Camera Resolution, 2001
5. Camera Resolution by Gender among U.S. Respondents, 2001
6. Camera Resolution by U.S. Respondents' Income Level, 2001
7. Camera Resolution by Photographer Type among U.S. Respondents, 2001
8. Sales Channel by Gender among U.S. Respondents, 2001
9. Sales Channel by Income Level among U.S. Respondents, 2001
10. Growth in Digital Picture Taking, Japan versus the United States
11. Percent of Images Deleted, Japan versus the United States
12. Pictures Taken and Saved by U.S. Households with and without Children, 2001
13. Film Camera Usage after Buying a Digital Camera among U.S. Respondents, 2001
14. Film Usage before and after Digital Camera Purchase, Japan versus the U.S.
15. Film Usage by Photographer Type among U.S. Respondents, 2001
16. Frequency of Editing Images among Japanese and U.S. Digital Camera Users
17. Type of Editing Software Used Most Often by U.S. Respondents, 2001
18. Most Used and Most Important Editing Functions among U.S. Respondents, 2001
19. Digital Camera Purchase Intent within the Next Year among U.S. Respondents, 2001
20. Purchase Intent among U.S. Respondents, 2001
21. Top-Ranked Digital Camera Features among Japanese and U.S. Consumers |
