Publication Date: 01-MAR-05 Pages: 9 Full Study Price: $225.00 (buy now) Delivery: Immediate Online Access

Description

Temporary Price Reduction: Was $299, Now $225. Lyra recently conducted a survey to determine the paper purchase volumes, brand preferences, grade preferences, and channel preferences of paper buyers from small-office/home-office (SOHO) businesses (from one to four employees) and small businesses (from five to 99 employees). Paper Buyers in the Office: Brand and Grade Preferences focuses on those respondents who purchase premium office paper. The higher profit margins on premium paper present paper manufacturers and distributors (such as office superstores) alike with a potentially lucrative opportunity. The paper buyers Lyra surveyed were almost as likely to prefer a store-brand premium paper (49 percent of respondents) as they were to prefer a name-brand paper (51 percent of respondents). Paper Buyers in the Office: Brand and Grade Preferences highlights the differences between exclusive purchasers of premium paper and nonexclusive purchasers (those who purchase both copy and premium paper). Purchase volume, channel preferences, and brand preferences are all explored. With a price of $299 for a single-user license, this market brief is a great value. Site licenses are also available for team or workgroup use. Please call Melissa Turner at 617-454-2612 for more information. This report is part of Lyra's 2005 Imaging Symposium Series, a report series based on presentations delivered at the 2005 Lyra Imaging Symposium. If you purchase three or more reports in the series, you are eligible for a discount. Please call Melissa Turner at 617-454-2612 for more information.

Table of Contents

Paper Buyers in the Office: Analyzing Brand and Grade Preferences

Lyra Research
http://lyra.ecnext.com
320 Nevada St, 1st floor, P.O. Box 9143, Newtonville MA 02460
Tel: 617-454-2600 Fax: 617-454-2601

Home  Browse  Search  E-mail  Content Map