Description

Special Offer Purchase this report with the China Ink Jet Printer and MFP Forecast for the discounted price of $2,500. Call Sandy Tobin at 617-454-2612 for this special offer. The opportunity for laser printers is particularly strong in China because business users in this region prefer laser printers to ink jet devices. This forecast report from Lyra covers monochrome and color laser printers and MFPs and supplies from 2005 through 2012. The Chinese laser printer market showed exceptional growth in 2007, increasing to 4.24 million units from 2.86 million units in 2006. As low-cost laser printers enter the market, more small-office/home-office (SOHO) and small businesses can afford to purchase laser printers, while medium-size and large businesses can afford to distribute printers more widely within their companies. The economic slowdown impacted printer shipments and revenue in 2008, but Lyra expects the market to rebound and continue to have steady growth through 2012. All the major Western printer vendors have a presence in China, along with a few companies that are unique to the region (see figure). This report contains vendor profiles with market share data from 2007. Vendors have already seized the "low-hanging fruit" from the larger cities in China, and are now battling for customers in the smaller, lower-income, and more remote cities where PC penetration rates are low. Chinese business users tend to purchase less-expensive printers and replace them more often, impacting the replacement cycle and the installed base, which impacts supplies revenue. Lyra's continuous primary market research into the Chinese market over the past several years has helped us to identify and forecast trends in the market. Purchase this report today to help your company plan and devise strategies for this market. List of Figures Market Share for Laser Printers and MFP Shipments in China, 2007 Market Share for Laser Printers and MFP Hardware Revenue in China, 2007 Average Sales Prices for Laser Printers and MFPs, by Segment, 2007 Laser Printer and MFP Unit Shipment Forecast for China, 2005-2012 Average Sales Price Forecast, by Segment, 2005-2012 Laser Printer and MFP Hardware Revenue Forecast for China, 2005-2012 Laser Printer and MFP Installed Base Forecast for China, 2005-2012 Average Monthly Print-Volume Forecast for Laser Printers and MFPs in China, 2005-2012 Total Page-Volume Forecast for Laser Printers and MFPs in China, 2005-2012 Laser Printer and MFP Media Revenue Forecast for China, 2005-2012 Average Cartridge Usage per Year for Laser Printers and MFPs in China, 2005-2012 Total Laser Cartridges for Laser Printers and MFPs in China, 2005-2012 Average Sales Prices for Laser Printer and MFP Cartridges, 2005-2012 Total Laser Cartridge Revenue for Laser Printers and MFPs in China, 2005-2012 Laser Printer and MFP Revenue Forecast for China, 2005-2012 Laser Printer and MFP Hardware Revenue Forecast for China, in U.S. Dollars, 2005-2012 Printer Hardware Shipments, Worldwide versus China Printer Hardware Revenue, Worldwide versus China