Description

This Kano analysis focuses on data collected through a survey of 1,280 Chinese business printer users in six major vertical markets in China: manufacturing; government; services; education; transportation/distribution; and banks/insurance/securities. Lyra Research presented the survey participants with 25 printer features to ascertain which are important to and will excite Chinese business printer users and buyers. Each participant was presented with a pair of printer features. For each printer feature, respondents were asked how they would feel if a printer has that feature and how they would feel if a printer does not have that feature. This method uncovered some findings that indicate both good news and bad news for printer makers. The good news is that many printer features still excite Chinese business users, but the bad news is that Chinese business users appear to be more or less happy with the status quo. New or improved features excite them, but they can get by without them. The Kano analysis features 50 PowerPoint slides and includes 25 figures. This Kano analysis is paired with a separate report, China Business Market Demand Report, which can be purchased separately here. To purchase both the Kano analysis and the corresponding report at a discounted price, please call Sandy Tobin at 617-454-2612.

Table of Contents

Part 1: Importance Rating of Printer Features Part 2: Ranking of Printer Features Part 3: Kano Analysis Summary Kano Charts on Individual Printer Features