Description

Temporary Price Reduction: Was $2200, Now $1100. With 1.3 billion consumers and continued growth in disposable income, the Chinese market is an obvious target for imaging industry vendors looking for the next big opportunity. But with opportunity comes risk. Current players and future market entrants face cultural, political, and technological barriers to getting their products into the hands of Chinese consumers. Will China continue to experience strong growth, or will the economic bubble burst? Vendors who want to participate in this growing market will need to develop a clear picture of demand in China to help them decide what products to launch, how many units they are likely to sell, and how Chinese consumers differ from consumers in other regions regarding their use of imaging technologies. Between 2003 and 2008, the installed base of low-end and high-end ink jet-based MFPs in China will grow at higher compound annual growth rates than will other ink jet hardware segments (see figure). Steady growth in the installed base of ink jet printers and MFPs will present printer manufacturers and third-party vendors alike with an opportunity to increase their supplies sales. China Ink Jet Hardware, Media, and Ink Demand Forecast and Analysis provides forecasts for ink jet hardware, media, and ink cartridge shipments and revenue in China through 2008 and focuses on how the shift toward value-added products such as MFPs and photo-specialty printers will affect China's burgeoning hardware and supplies markets. The report analyzes typical page volumes for Chinese printer users, both in the office and at home, and explains the effect of photo printing on new printer purchases and supplies usage. It also examines the effect of specialty media, especially photo paper, on print volumes and cartridge purchases. The report takes into account the strong aftermarket presence in China and provides an assessment of major hardware and third-party supplies players.

Table of Contents

Introduction Chapter 1: Major Ink Jet Printer Vendors in China Chapter 2: The Chinese Ink Jet Printer and MFP Market Chapter 3: The Chinese Ink Jet Media Market Chapter 4: The Chinese Ink Jet Cartridge Market Conclusions Appendix: Lyra Research Publications and Services