Description

Temporary Price Reduction: Was $199, Now $149. In 2004, 1.8 million color laser printers shipped worldwide, with much of the market's growth due to the increase in shipments of sub-$1,000 units. As the number of products increased dramatically and prices continued to fall, color laser printer vendors were challenged to bring feature-rich products to market while maintaining or lowering price points. With so many products and competitive strategies to track, keeping up with the fast-changing hard copy hardware market can be a challenge for vendors. Lyra has introduced a new report series from The Hard Copy Observer to provide vendors with a view of the competitive landscape. The first report in the series, The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market, provides a full year of coverage of the color laser printer market, examining how products and pricing have progressed from January through December and including detailed analysis and product specifications. The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market is a comprehensive guide to the color laser printer market in 2004. The report includes product introductions, market trends, and price/performance shifts-all in one searchable, easy-to-use resource. In addition, it contains the Observer's "year in review" article on the color laser printer market, charts providing a competitive analysis of the marketplace, 20 articles on color laser printers published in The Hard Copy Observer in 2004, and a "segment snapshot" section with a comprehensive listing of available color laser printers and their attributes. This report is essential for busy marketers, product planners, and others who need to find comprehensive data quickly!