Temporary Price Reduction: Was $199, Now $149.
There was a marked shift away from single-function, general-purpose ink jet printers toward ink jet multifunction peripherals (MFPs) in 2004. Worldwide shipments of ink jet MFPs grew approximately 52 percent in 2004, the highest annual growth rate in the consumer hard copy hardware segment. At the same time, at-home photo printing contributed to the growth of the ink jet market as consumers continued to adopt digital photography applications. The growing number of consumers embracing digital photography has ink jet printer vendors rushing to add photo-printing features to both single and multifunction ink jet products, in addition to releasing a number of ink jet printers designed specifically for printing photos at home.
With so many products and competitive strategies to track, keeping up with the fast-changing ink jet hardware market can be a challenge for vendors. Lyra has introduced a new report series from The Hard Copy Observer to provide vendors with a view of the competitive landscape. The Hard Copy Observer Spotlight: 2004 Ink Jet Printer Market provides a full year of coverage of the ink jet printer market. It examines how products and pricing have progressed from January through December and includes detailed analysis and product specifications.
The Hard Copy Observer Spotlight: 2004 Ink Jet Printer Market is a comprehensive guide to the ink jet printer market in 2004. The report includes product introductions, market trends, and price/performance shifts-all in one searchable, easy-to-use resource. In addition, it contains the Observer's "year in review" article on the ink jet printer market, charts providing a competitive analysis of the marketplace, 23 articles on ink jet printers published in The Hard Copy Observer in 2004, and a "segment snapshot" section with a comprehensive listing of available ink jet printers and their attributes. This report is essential for busy marketers, product planners, and others who need to find comprehensive data quickly. | 
