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The web currently represents only 6.9 percent of the total purchases of color printers according to Lyra's survey of 4,528 consumers. But the web's influence extends beyond those that use it as a purchase channel. Consumers use the web to learn more about new products before purchasing them from either the web or a bricks-and-mortar store. This report details the purchase of printers and printer supplies on the web, and the factors that both encourage and limit the web as a preferred channel for consumers. This report was created for vendors involved in both the printer and imaging supplies markets.
Report Sections:
Key Findings
1. A Growing Channel
2. Demographics
3. What People Want from Online Shopping
4. Web Site Design
5. Online Dissatisfaction
6. Printers on the Web
7. Supplies on the Web
8. Conclusion Selected Figures:
1. Why Consumers Prefer Multichannel Shopping
2. Top Online Purchases in United States in 2000
3. U.S. Printer Shipments
4. Distribution Channels Used to Purchase Color Printers
5. Printer Supplies Purchased over the Internet
6. Kinds of Printer Supplies Purchased
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