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Lyra's analysts have long suspected that generational differences play a large role in what and how much people print. This report proves that age contributes significantly to people's printing preferences. Younger users tend to print less (see chart), but not necessarily across all applications. Generational Differences in the Tendency to Print explores the relationship between age and print habits and focuses on Web, digital, and e-mail printing. Find out which applications are driving printing for each age group in order to help target marketing messages and product attributes.
Report Sections:
1. Survey Statistics
2. The ""Age Slices""
3. The Questions Posed
4. Methodology and Demographics
5. Printer Usage in General
6. Accessing the World Wide Web
7. Frequency of Printer Use
8. Print Volume
9. Frequency of Printing from the Web
10. Number of Web Pages Printed per Month
11. Subscriptions to Customizable Online News or Magazine Services
12. Photo Printing
13. Printing Photos in Color
14. Prints from Digital Pictures
15. Digital Cameras
16. Transferring and Printing Images from Digital Cameras
17. Shots per Month
18. Prints per Month
19. Printing on Special Photo Paper
20. Conclusions
21. The Future Selected Figures:
1. Percentage of Respondents Broken Out by Age for Lyra's Three U.S. Surveys
2. Frequency of Accessing the World Wide Web
3. Pages Printed per Month in 2000
4. Computer Usage, Main Activities
5. E-mail and Web Pages Printed per Month, as Percent of Total
6. Average Number of E-mail/Web Pages Printed per Month
7. Ratio of Those Who Do Not Print Online News to Total Online News Subscribers
8. Percent of Respondents Who Print Color Photos on Home Printer, by Age
9. Likelihood of Respondents Scanning Personal Images in Next 12 Months to Print those Images
10. Percent of Digital Camera Owners Who Transfer Images from Camera to PC and Whether they Make Prints
11. Ratio of Digital Camera Shots Printed on Home Printer to Digital Camera Shots Taken
12. Worldwide Installed base of Digital Cameras and Shipments of Ink Jet Photo Paper | 
