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Home Printing in Europe: Specialty Media Trends, explores home users' brand awareness, preference, and usage of specialty media, specifically photo paper, greeting cards stock, T-shirt transfer material, and overhead transparencies. This report is based on data from Lyra's European Home Printing Survey, a telephone survey of 680 respondents from the United Kingdom, France, Germany, and Italy, and results are broken out by country.
As part of this survey, greeting card media users in the United Kingdom were asked which brand they preferred. Almost half did not know which brand they usually purchased (see chart). Of those with a preference, Hewlett-Packard and Epson topped the list with 16 percent of respondents indicating they usually purchased those brands. Canon trailed well behind with 5 percent. The ""other"" category included retailer brands (WHS from WH Smith, the Dixon Group's PC Line, Rymans stationers' own brand, and Viking brand) and paper brands from International Paper and Wiggins Teape.
This report compares the results of the 2001 European Home Printing Survey with the results of end-user research carried out in both Europe and the United States in 2000, and where possible trends are identified. This report provides fresh insight to decision makers either currently involved in, or preparing to be involved in, marketing specialty ink jet media within Europe. Report Sections:
1. Key Findings
2. Methodology
3. Printer Ownership
4. Printing Applications
5. Specialty Media Use
6. Photo Paper
7. Greeting Cards
8. T-Shirt Transfer Paper
9. Overhead Transparencies
10. Brand Awareness
11. Brand Loyalty
12. Photo Paper and Brand Awareness
13. Greeting Card Media and Brand Awareness
14. T-Shirt Transfer Paper and Brand Awareness
15. Overhead Transparencies and Brand Awareness
16. Conclusions Selected Figures:
1. Printer Ownership Profiles Among European Consumers
2. Printer Brand Rankings by Country, 2001
3. Applications Printed by Home Printer Users, Europe vs. United States
4. Applications Printed by U.K. Home Printer Users
5. Applications Printed by French Home Printer Users
6. Applications Printed by German Home Printer Users
7. Applications Printed by Italian Home Printer Users
8. Applications Printed by Home Printer Users, by Country, 2001
9. Applications Printed by Home Printer Users, by Printer Brand, 2001
10. Use of Specialty Media by Home Printer Users, Europe vs. United States
11. Specialty Media Use Among Home Printer Users in France, Germany, Italy, and the U.K., 2001
12. Photo Paper Users versus Printing of Photos by Country
13. Photo Paper Use among Home Printer Users by Country
14. Photo Paper Use among Home Printer Users by Printer Brand
15. Photo Paper User Rankings
16. Photo Paper Use By Country, Average Monthly Print Volume per User, 2001
17. Photo Paper Use by Printer Brand, Average Monthly Print Volume per User, 2001
18. Greeting Card Use among Home Printer Users by Country
19. Use of Greeting Card Media by Country
20. Greeting Card Use among Home Printer Users by Printer Brand
21. Greeting Card User Shares by Printer Brand
22. Greeting Card Use by Country, Average Monthly Print Volume per User, 2001
23. T-Shirt Transfer Paper Use among Home Printer Users by Country
24. T-Shirt Transfer Paper Use among Home Printer Users by Printer Brand
25. T-Shirt Transfer Paper User Shares by Printer Brand
26. Transparency Use among Home Printer Users by Country
27. Transparency Use among Home Printer Users by Printer Brand
28. Transparency User Shares by Printer Brand
29. Transparency Use among Home Printer Users, Average Monthly Print Volume per User by Country, 2001
30. Brand Awareness among Home Printer Users by Media Type
31. Brand Loyalty of Home Printer Users, 2001
32. Brand Awareness among Photo Paper Users by Country
33. Popularity of Top Photo Paper Brands among Home Printer Users
34. Photo Paper Brand Preferences among Home Printer Users in the U.K.
35. Photo Paper Brand Preferences among Home Printer Users in France
36. Photo Paper Brand Preferences among Home Printer Users in Germany
37. Photo Paper Brand Preferences among Home Printer Users in Italy
38. Brand Awareness among Greeting Card Users by Country
39. Popularity of Top Greeting Card Brands among Home Printer Users
40. Greeting Card Brand Preferences among Home Printer Users in the U.K.
41. Greeting Card Brand Preferences among Home Printer Users in France
42. Greeting Card Brand Preferences among Home Printer Users in Germany
43. Greeting Card Brand Preferences among Home Printer Users in Italy T-Shirt Transfer Paper Brand Preferences among Home Printer Users, Combined EU Results
44. Overhead Transparency Brand Preferences among Home Printer Users, Combined EU Results | 
