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This report finds that the acquisition of a DVR dramatically increased consumers' satisfaction with their television viewing. While 7 percent of survey respondents said they were extremely satisfied before acquiring their DVR, that percentage increased to an overwhelming 72 percent after (see figure). The results show this trend occurring across all demographic cross tabulations, including gender, age, income, and education level.
This report presents the results of Lyra's Internet survey of more than 600 owners of DVRs, including standalone devices such as TiVo and integrated satellite- and cable-TV set-top boxes with DVR functionality. Usage patterns, behaviors, and attitudes for DVR viewing of movies, TV series, sporting events, and ads are cross-tabulated with demographic data of these early adopters to create insightful findings that signal bellwether trends for the TV-viewing population.
List of Figures:
1. Respondent Demographics
2. DVR Type
3. Length of DVR Usage by DVR Type
4. TV Type
5. High-Definition TVs and DVRs
6. TV Reception Method
7. Weekly Hours Spent Watching TV
8. Average Weekly Hours Spent Watching TV by Education Level
9. Breakdown of DVR Users' TV Time
10. Average Percentage of TV Time Spent Watching Time-Shifted Programs by Length of DVR Usage
11. Average Percentage of TV Time Spent Watching Time-Shifted Programs by Gender
12. Percentage of Programs Watched While Broadcast That Respondents Started Late to Skip Ads
13. Percent of Ads Skipped When Watching Time-Shifted Programs
14. Average Percentage of Ads Skipped When Watching Time-Shifted Programs by Length of DVR Usage
15. Frequency of Picking Programs to Record on DVR
16. Percentage of Recorded Programs Watched Once, Multiple Times, or Not At All
17. Percentage of Respondents Who Watch More or Less TV Since Acquiring a DVR
18. Importance of DVR for Time Shifting by Program Type
19. Importance of DVR for Control Functions
20. Importance of DVR Recording High-Definition Video and Digital Audio
21. Satisfaction with TV Viewing Before and Since Acquiring DVR
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