Description

Temporary Price Reduction: Was $595, Now $295. After decades of growth, the retail video-rental business in the United States has begun to taper off. Competing business models enabled by technological developments and frustration with the rental process may be contributing factors. While there is a prevailing notion that consumers are renting fewer videos as they shift toward buying more DVDs, the results of Lyra's latest study of video renters refute that notion. In fact, our survey shows that people who own more DVDs also rent both more DVDs and more total videos (see figure). This survey of more than 1,000 consumers examines which demographic and technographic groups rent most and least often, where and how they rent, what they like and dislike about the rental process, and how likely they are to use new video-rental methods. The findings will be of particular interest to movie studios and distributors; retail rental businesses and service providers; and video-on-demand marketers, systems operators, and technology developers. List of Figures: 1. Respondent Demographics 2. Respondent Technographics 3. Percent of Respondents Who Have Used VOD/PPV and Video Rental by Internet Download, by Respondent Age 4. Percent of Respondents Renting Types of Video Media (DVD vs. VHS) 5. Number of Videos Rented per Month 6. Number of Videos Rented per Month, by Number of Children in the Household 7. Number of Videos Rented per Month, by HDTV Use 8. Number of Videos Rented per Month, by Subscription to Premium TV Channels 9. Number of Videos Rented per Month, by Internet Download Video-Rental Use 10. Number of Prerecorded VHS Tapes and DVDs Owned 11. Average Number of Videos Rented per Month, by Number of DVDs Owned 12. Percent of Respondents Who Have Purchased Previously Viewed Videos at Rental Store, by Number of Children in the Household 13. Primary Source of Video Rentals (major chain store vs. independent vs. mail/Internet) 14. Number of Videos Rented per Month, by Primary Rental Source 15. Importance of Video-Store Characteristics, by Respondent Gender 16. Importance of Mail-Order Video Rental Characteristics over Video-Store Rental 17. Likelihood of Subscribing to a Video-Store Subscription Plan at $24.99 a Month for Three Videos at a Time 18. Likelihood of Subscribing to a Video-Store Subscription Plan at $24.99 a Month for Three Videos at a Time, by Number of Videos Rented per Month 19. Likelihood of Using an Automated Video-Rental Machine 20. Likelihood of Using an Automated Video-Rental Machine, by Number of Videos Rented per Month 21. Likelihood of Using an Automated Video-Rental Machine, by Machine Location and Respondent Gender 22. Frequency of Specified Behaviors When Renting Videos at Store 23. Frequency of Incurring Late Fees When Returning Videos 24. Likelihood of Subscribing to a Video-Store Subscription Plan at $24.99 a Month for Three Videos at a Time, by Frequency of Incurring Late Fees 25. Frequency of Renting More Videos When Returning Videos to Store 26. Importance of DVD Characteristics among Video Renters 27. Importance of DVD Extras among Video Renters