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Dell's entry into the printer market two years ago was a landmark event in the industry, and it may well turn out to be the single most important development in the printer industry in this decade. Dell's debut in the printer business is significant because Dell has emerged as the most formidable competitor in the entire computer industry, thanks to a unique business model unmatched by any rival. For the first time ever, industry observers are wondering whether HP might finally face a significant challenge to the leadership position it has held in the printer market for two decades. But don't count HP out! Although Dell's direct-distribution strategy is much less costly and more efficient and controllable than HP's various indirect channels, there are many customers who prefer to buy printers through indirect channels such as office superstores, electronics stores, and other retail locations (see figure).
HP versus Dell: The Imaging Industry's Battle of the Decade compares the financial results for each company and examines key battlefields, reviewing each company's strengths and weaknesses in technology, manufacturing, distribution, marketing, supplies, and support. Purchase this report to find out which firm Lyra predicts will win this epic struggle. | 
