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The thousands of third-party ink jet cartridge vendors worldwide face constant challenges to their profitability. Continually refining their ink formulations to keep up with the OEMs, circumventing new cartridge electronics, sourcing empty cartridges, battling for consumer mind share, and worrying about patent infringement are just a few of those challenges. Over the last year, the extraordinary growth of retail refill shops has become another worry for aftermarket ink jet cartridge vendors. In addition to competing for customers, these shops are intensifying competition for empty cartridges, the lifeblood of cartridge remanufacturers. It is no wonder that the industry has seen considerable consolidation in recent years. Lyra Research is in the unique position to provide the essential research, forecast data, and analysis that both printer OEMs and third-party supplies vendors need to compete in a challenging market and reach their profit goals. Lyra's latest primary research shows that U.S. consumers' top reason for not purchasing an aftermarket cartridge is that they do not trust these products (see figure). This issue has plagued third-party supplies vendors since the first remanufactured cartridges were produced. Consumers also commonly cite their concerns about print quality as a reason for not purchasing aftermarket cartridges. Vendors of aftermarket cartridges need to address these issues in order to increase their market share.
With seven chapters and 55 figures, Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market is the most comprehensive report that Lyra has published to date on the third-party ink cartridge market. It features primary research results from Lyra's latest survey of ink jet cartridge users, as well as the results of a study of ink jet cartridge manufacturers in China. Also included is Lyra's forecast for third-party cartridge shipments and revenue through 2009. This report will help cartridge vendors understand the customer's perspective, give them insight into the future of retail refill shops, and help them with product planning using Lyra's forecast data. This report is a must-read for any company involved in the ink jet cartridge business. Order your copy today! Chapter 1: OEM and Aftermarket Competitive Strategies
Chapter 2: A Profile of Aftermarket Ink Jet Cartridge Users
Chapter 3: Aftermarket Ink Jet Cartridge Brand Awareness and Loyalty
Chapter 4: Production of Aftermarket Ink Jet Cartridges in China
Chapter 5: The Empties Market
Chapter 6: The Impact of Retail Refill Franchises
Chapter 7: Outlook for Aftermarket Ink Jet Cartridges
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