Temporary Price Reduction: Was $299, Now $225.
While worldwide color laser printer shipments have increased dramatically, they still account for just a fraction of all laser printer shipments, with almost eight times as many monochrome units as color units shipped worldwide in 2004. For color laser printer adoption in offices to increase radically, office buyers must decide to replace aging monochrome printers with color devices. Many office users, however, still believe color laser printers have not reached parity with monochrome laser printers in a number of key areas.
One of the primary barriers to adopting a color laser printer is acquisition price. In 2004, the industry saw some significant price decreases in this category. As a result of the introduction of devices such as the Lexmark C510 and Dell 3000cn, the cost per color ppm for multipass printers dropped from $125 in 2003 to less than $90 in 2004 (see figure). For single-pass printers, the price per color ppm fell 40 percent-from $67 for the HP Color LaserJet 3500, introduced in January 2004, to $40 for the Dell 5100cn, introduced in September 2004.
Color Laser Printers: Reaching the Tipping Point addresses each of the barriers to widespread adoption of color laser printers, including acquisition price, monochrome cost per page, size of the printer, ease of use, reliability, and managing access to the printer. With a price of $299 for a single-user license, this market brief is a great value. Site licenses are also available for team or workgroup use. Please call Melissa Turner at 617-454-2612 for more information.
This report is part of Lyra's 2005 Imaging Symposium Series, a report series based on presentations delivered at the 2005 Lyra Imaging Symposium. If you purchase three or more reports in the series, you are eligible for a discount. Please call Melissa Turner at 617-454-2612 for more information.
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