Description

Over the last three years, desktop ink jet photo paper use has increased substantially, and Lyra forecasts that shipments will grow at a 13 percent compound annual growth rate from 2004 through 2009. Many consumers now consider ink jet photo paper a conventional paper, rather than a specialty paper. Lyra's surveys show that consumers' brand preferences have shifted significantly during the market's evolution. In particular, OEM brands are becoming increasingly popular with consumers. Lyra asked respondents who had purchased ink jet photo paper in the previous three months to select the brand of photo paper that they typically purchase. Kodak photo paper is the most popular brand, with almost one-third (32 percent) of respondents saying that they typically purchase Kodak-brand photo paper (see figure). HP-brand photo paper is a close second in terms of overall popularity (29 percent), while Epson photo paper is a more distant third (12 percent). Ink Jet Photo Paper: Understanding Consumers, Product and Pricing Trends, and Forecasts provides a history of the photo paper market; reveals the results of Lyra's recent consumer survey on photo paper brand and product preferences, buying habits, and purchase channels; provides a product and pricing analysis; discusses ink-receptive coatings; and divulges Lyra's desktop ink jet photo paper forecast through 2009, segmented by four world regions: North America, EMEA, Asia Pacific, and Latin America.

Table of Contents

Introduction Data Sources Product Definitions Key Findings Chapter 1: A Brief History of Photo Paper Key Findings Innovation and Early Adoption, 1995-2001 Mass-Market Implementation, 2002-Present Summary References Chapter 2: Survey of U.S. Photo Paper Buyers Key Findings Photo Paper Brand Preference Factors in Decision to Buy Particular Photo Paper Brand Photo Paper Grade and Finish Preferences Print-Permanence Requirements Historical Comparison: Photo Paper Brand Preferences Photo Paper Retailer Preferences Store/Retailer Preferences Purchase Channel Preferences How Buyers Decide Where to Buy Photo Paper Photo Paper Shopping Experience Historical Comparison: Photo Paper Purchase-Channel Preferences Summary Chapter 3: Photo Paper Product and Pricing Analysis Key Findings Good, Better, and Best Photo Papers Photo Paper Product-Mix Trends Ink Jet Photo Paper Pricing Trends Pricing Pressures Photo Paper and Marking Supplies Bundles Larger Packages and Retail Promotions Pricing for Good, Better, and Best Letter/A4-Size Photo Paper Snapshot Photo Paper Pricing Summary Chapter 4: Photo Paper Ink-Receptive Coatings: Microporous versus Swellable Key Findings Ink-Receptive Coating Technologies Environmental Effects on Ink-Receptive Coatings Microporous Photo Papers and Print Speed Worldwide Ink Jet Photo Paper Shipments by Coating Technology Summary Chapter 5: Worldwide Desktop Ink Jet Photo Paper Forecast Key Findings Worldwide and Regional Market Overview Letter-Size and Snapshot-Size Formats Number of Sheets Used Annually per Printer Shipments Average Retail Prices Revenue Good-, Better-, and Best-Quality Photo Paper Shipments Average Retail Prices Revenue Summary Appendix A: Photo Paper Brand Profiles OEM Brands Canon Dell Epson HP Lexmark Xerox Specialty Media Brands 3M Avery International Paper (Hammermill, Jet Print Photo, National Geographic Brands) Pictorico Traditional Film Brands Ferrania Fujifilm Ilford Kodak Konica Minolta Polaroid Retail Store Brands Best Buy (Basix Brand) CompUSA Office Depot OfficeMax Staples Other Brands Nu-kote Rhinotek Appendix B: 2005 U.S. Ink Jet Supplies Survey Methodology