Description

As vendors continue to look for new opportunities in the ink jet market and improve the price/performance levels of personal monochrome and color lasers, competition is intensifying. This report, created from a presentation delivered at the 2006 Lyra Imaging Symposium, looks at the different classes of printers and creates a model and analysis of life-cycle profitability. The report explores key questions such as: How will aftermarket supplies affect the profitability of home photo printing? With little or no profit in the low end, is it too late for vendors to swim upstream? With low average monthly print volumes in the low-end personal printer market, how can vendors achieve a faster return on these printers?

Table of Contents

Product Definitions Key Findings An Overview of the Personal Printer Market Price/Performance Gap between Laser and Ink Jet Narrowing Factors Contributing to Laser Popularity Laser Bias Home Networks Color Laser MFPs Factors Sustaining the Ink Jet Market: Yesterday and Today Yesterday: Multifunctionality and Photo Printing Today: Price and Performance Innovation HP Canon Epson Lexmark Dell Kodak The Future of Personal Printing Keys to Profitability Case Studies in Razors and Blades $100 Ink Jet Printer $50 Ink Jet Printer Personal Laser Printer Beware of the Aftermarket Conclusions