Temporary Price Reduction: Was $2200, Now $1650.
It is no surprise that printer and supplies vendors want to cash in on the booming Chinese economy. Over the last three years, China's economy-the second largest in the world-has expanded by more than 8 percent. While the hard copy hardware markets in the United States, Western Europe, and Japan are relatively mature, China is an emerging market. The Chinese market for laser printers and MFPs has grown rapidly in recent years. Lyra forecasts that revenue from laser printer and MFP sales in China will grow from $758 million in 2004 to $1.2 billion in 2008, a strong compound annual growth rate (CAGR) of 13 percent (see figure). 
Growth in the laser printer and MFP installed base in China will benefit the burgeoning toner cartridge market in China. Competition between OEM and aftermarket toner cartridge suppliers will be particularly fierce in China, as there are numerous aftermarket suppliers in China that currently produce cartridges for export. Aftermarket cartridge vendors' cost-savings message resonates with Chinese consumers, so printer OEMs will be challenged to create a marketing message that appeals to Chinese buyers.
China Laser Hardware, Media, and Toner Demand Forecast and Analysis examines the market for laser hardware and supplies in China. The report includes chapters on the major laser printer vendors in China; hardware shipments, revenue, and installed-base data; print volumes and the media market in China; and toner cartridge use, shipments, pricing, and revenue. Recognizing the need for printer and supplies vendors to gain a better understanding of the Chinese market, Lyra has published the China MarketWatch Series of reports that provides vendors with essential information about the ink jet, laser, wide-format, and copier markets in China. For more information on the series, click here.
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