Temporary Price Reduction: Was $1795, Now $449. The digital camera market is poised to grow rapidly over the next several years. Currently, the market is in the early stages of mass-market adoption. Lyra projects adoption rates will increase sharply over the next few years as more consumers purchase their first digital cameras. Multimegapixel (2.0+-megapixel) cameras are expected to gain share in the years to come, principally at the expense of 1.9-megapixel and lower-resolution models. The 4+-megapixel segment of the market stands to gain the most in terms of market share, jumping from just 3 percent in 2001 to 20 percent in 2006 (see figure).
As the market matures, competition among vendors will increase. Top vendors will begin to dominate while secondary and tertiary vendors will be forced to find a niche or exit the market. Photo printing and photo management will become increasingly important issues for vendors to address over the next several years, and more consumers will demand retail photo printing and photo archiving. The Digital Camera Market: Worldwide Trends and Forecast through 2006 examines the global digital camera market, with a focus on general-use consumer digital cameras. The study looks at market opportunities through 2006 from shipment, revenue, installed-base, and pricing perspectives. The report also discusses opportunities in photo printing, explores current and future trends for digital camera technology, and provides profiles of selected vendors.
Lyra Research's forecasting abilities and industry knowledge remain unsurpassed, offering data-driven insight and analysis focused exclusively on imaging markets. For more than a decade, Lyra has provided newsletters, advisory services, and consulting to more than 2,000 vendor, reseller, and user clients worldwide.
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