In recent years, remanufacturers have begun offering value-added services such as maintenance plans and print-management tools to strengthen their overall value proposition. This multipronged strategy not only delivers services that business users need, it also gives remanufacturers new opportunities to foster and strengthen customer relationships while increasing their bottom line.
Corporate customers who purchase aftermarket cartridges welcome many of the services that cartridge vendors provide. According to Lyra's survey, 99 percent of business users surveyed who buy remanufactured cartridges rated cartridge delivery and management services for empties as either "somewhat" or "very" important (see Figure 1). Only 81 percent of the respondents, however, said they receive cartridge delivery from their aftermarket cartridge vendor, and 78 percent said their vendor offers empty cartridge pickup. These finding suggest that opportunities still exist for remanufacturers to offer value-added services.
Once again, Lyra Research has partnered with Recharger Magazine to produce an indispensable survey report for the remanufacturing industry. At Your Service: Identifying Must-Have Services for Office Customers identifies services business users actually value and evaluates whether their needs for these services are currently being met.
Based on a comprehensive survey of office customers, this report also outlines key differences between OEM and aftermarket cartridge users in the corporate environment. Specifically, the report analyzes a number of market conditions that affect which type of cartridge an organization will ultimately purchase. These factors include cartridge sales channels, print volumes, and company size.
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