Temporary Price Reduction: Was $3200, Now $795.
Lyra Research conducted a large, in-depth study of Japanese digital camera users in mid-2003, and the results of that survey have now been released in a major new report, The Changing Behaviors of the Japanese Digital Photographer: A 2003 Lyra Survey. Presented in six chapters, the report provides a wealth of data on current behaviors in the areas of camera ownership and usage, photo editing, photo printing, the purchase of photo accessories, and camera phone usage.
One key finding of the report is that more than 75 percent of respondents report that their film usage has decreased since acquiring a digital camera (see figure). An impressive 31 percent of respondents reported that their digital camera has completely replaced their film camera.
The Changing Behaviors of the Japanese Digital Photographer: A 2003 Lyra Survey reveals the findings of the third study Lyra has conducted on the Japanese camera market since 1998. The 2003 study was conducted with the assistance of JDS Company Ltd., a Japanese market research firm. All three surveys investigate household penetration of digital cameras in Japan and existing digital camera users' usage patterns, printing habits, and software preferences. In addition, the 2003 survey explores the photo-taking behavior of camera phone owners. Where possible, the report compares results of the 2003 survey to those of previous years to examine how behaviors are changing and to document newly emerging trends.
Also Available
Cross Tabs of the 2003 Survey of Japanese Digital Camera Owners
(Sold only as part of the report/cross tab package: $1,175 (Temporary price reduction from $4,700) Contact Sandy Tobin at 617-454-2612 for more information.
The three sets of cross tabs from the survey that were used to write the report are available in a Word® document. Each set contains over 140 pages with 52 multipart questions that feature a wealth of data.
Set one contains demographic cuts by gender, age, number of children, and household income. Set two features data on digital camera brand ownership, camera resolution, and camera usage. Set three captures data on printer brand ownership, camera purchasing behavior, and ownership of camera phones and film cameras.
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