Temporary Price Reduction: Was $299, Now $149.
As the digital camera market grows, so does the photo-printing opportunity. In 2003, digital cameras reached the mass-market adoption phase in the United States, with a penetration rate of more than 20 percent (see figure). Digital camera sales drive photo printing, and Lyra forecasts that billions of photos will be printed over the next several years, opening up opportunities for printer and supplies vendors and retailers to increase revenues.
This concise report is based on research findings presented at the 2004 Lyra Imaging Symposium and contains essential information on digital camera shipments, consumers' preferences for saving and printing digital photos, and the number of photos printed worldwide and in the United States between 2002 and 2007. At the special price of $299, this report is a must-read for anyone involved in the digital camera and photo-printing markets. List of Figures:
· Figure 1: Worldwide Shipments of General-Use Digital Cameras by Region, 2000-2007
· Figure 2: Digital Camera Household Penetration Rate by Region, 2000-2007
· Figure 3: Demographics of the First-Time Japanese Digital Camera Buyer
· Figure 4: Number of Digital Photos Saved Worldwide, 2000-2007
· Figure 5: Location Used for Printing Photos among Digital Camera Owners
· Figure 6: Importance Ranking of Drivers for More Home Photo Printing: Japan, the United States, and Europe
· Figure 7: Top Reasons for Printing Digital Photos at Retail Store
· Figure 8: Top Reasons for Not Printing Digital Photos at Retail Store
· Figure 9: Number of Digital Photos Printed Worldwide, 2002-2007
· Figure 10: Number of Digital Photos Printed in the United States, 2002-2007 Market Brief Sections:
1. Camera Shipments on the Rise
2. Mass-Market Adoption
3. The Early Majority
4. Photos Saved
5. Photo-Printing Locations
6. End Users' Desires
7. Printing at Retail
8. Online Photo Printing
9. Not All or Nothing
10. Photos Printed
11. Conclusion | 
