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Digital photography is the single most important driver of supplies consumption within the home printing market and is expected to remain so for the foreseeable future. Ink jet photo printing drives consumption of colored ink and will continue to drive the growth of the desktop ink jet photo paper market (see figure).
Ink Jet Specialty Media: Market Trends in U.S. and European Home Printing, is based on four home printing surveys that Lyra conducted between 2000 and 2002. This report analyzes trends in the market for specialty media products in the United States and Europe. Retail channels and brand preferences in the United States, France, Germany, and the United Kingdom are included.
The following topics are covered in the report:
- brand awareness and preference;
- factors that affect a home printer user's choice of media and retailer;
- market positioning of key international specialty ink jet media brands in Europe and
the United States;
- ink jet specialty media retail environments in France, Germany, and the United
Kingdom; and
- Lyra's most recent forecasts for some key ink jet specialty media products through
2006.
This 165-page report contains more than 90 figures, detailing the results of four surveys of home printer users in the United States and Europe undertaken since 2000. Combining the primary research and forecast information provides a snapshot of the current state of the market and a vision of what changes can be expected in the future.
Lyra Research's forecasting abilities and industry knowledge remain unsurpassed, offering data-driven insight and analysis focused exclusively on imaging markets. For more than a decade, Lyra has provided newsletters, advisory services, and consulting to more than 2,000 vendor, reseller, and user clients worldwide.
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