Description

Temporary Price Reduction: Was $1199, Now $299. Color printing is becoming more popular among consumers (see chart) and office users. The Cost of Ownership: A Consumer and Business Assessment investigates the driving forces and trends that determine whether an awareness of printing costs actually influences people's purchasing decisions and printing behavior. In the business sector, this report discusses the attitudes of business consumers about total cost of ownership, and how that has influenced their purchasing decisions of printers and copiers. It also discusses the acceptance of color in the office, and behaviors about office color printing. In the consumer sector, people are printing more photos and graphics from the web, using more ink per page than ever. This report explores whether or not their printing behavior is affected by the cost of supplies. This compelling report is essential reading for cartridge suppliers, paper companies, and hardware OEM's. Report Sections: Key Findings Home Printing Market Cost-Sensitivity Influences Print Frequency A Consumer Dilemma: Initial Printer Purchase Price versus Cartridge Replacement Cost Cost-Sensitivity Influences Printer Page Volume Home Consumer Sensitivity to Operating Cost Increases with Experience Color Applications Drive Increase in Consumption of Supplies by Home Users The Influence of the Internet Evidence that Home Users are Sensitive to Costs Evidence that Consumers Are Not Sensitive to Costs Office Printing Market Cost Metrics and Cost of Ownership Drive Printer Purchase Decisions Cost Metrics and Cost of Ownership Drive Copier Purchase Decisions Cost-per-Page Comparisons: Copier versus Printers Cost Sensitivity Influences Copier and Printer Page Volume in the Office Office Users are Less Sensitive to Running Costs than Consumers Applications Drive Increased Consumption of Printing and Copying Supplies Evidence that Office Users Are Sensitive to Costs Evidence that Cost-of-Ownership is Not Important to Office Users Conclusions Selected Figures: Frequency of Printing among U.S. Consumers Average Pages per Month Printed on Color Ink Jets Factors Influencing Color Printing Office Users Who Use Cost-per-Page Figures When Evaluating Competitive Copier Brands Office Equipment Offering Lowest Cost per Page: Copiers vs. Printers Changes in Print Volume in the Last 24 Month Printer Technology That Offers the Lowest Color Page Costs