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The dramatic technology and product announcements in the professional digital photography market may open new markets to digital photography according to this 82-page primary research study. Senior management at Better Light, Foveon, Kodak Professional Division of Eastman Kodak, Leaf America, Mosaic Imaging, Phase One, and Sinar Bron were interviewed about their assessments of the industry, and trends in technology, marketing, the potential for online services in the professional segment, and distribution trends in the next year and half.
In general, those interviewed agree that the commercial photography segment of the market (photographers who shoot catalogs and ads, for example) has embraced digital technology wholeheartedly but that there are still obstacles in the portraiture and wedding segments. The biggest obstacle to the adoption of this technology in the portrait market is the failure of high-volume portrait-printing operations to adopt digital technology. Find out what else these industry executives have to say about the professional digital photography market, their products, and those of the competition in the latest digital photography report from Lyra Research.
Report Sections:
1. Key Findings
2. he Professional Digital Market in General
3. Better Light
4. 2000: Good Start, Weak Finish
5. Four Models
6. Adding Kodak Professional
7. Kodak Pro Back: Future Impact
8. Hype and Hoorah Misdirecting the Market
9. Online Services: Perhaps in the Future
10. No Barriers to Adoption
11. Technology Showdown?
12. Better Light Products
13. Foveon
14. 2001 Direction: Licensing
15. Emerging Themes in the Market
16. Market Peaking?
17. Target Markets: Portrait and School
18. Waiting for the Printers
19. Challenges Ahead
20. Online Services
21. Market Leaders
22. CMOS Will Replace CCDs
23. Foveon Products
24. Eastman Kodak Company
25. Key Events: Pro Back, Pricing
26. Profitability and Channel Contention Challenges
27. Online Services: Huge Opportunity
28. Who's Leading?
29. Technology Trends
30. CMOS versus CCDs and More
31. Distribution
32. Kodak Professional Products
33. Leaf America
34. Major Events in 2000: Price Cuts, C-Most Technology
35. Significant Events in 2000
36. Forecast: Market Doubling
37. The Importance of Storage and Output
38. CMOS Wins
39. Penetrating the Portrait and Wedding Markets
40. C-Most Price/Performance
41. Leaf America Products
42. Mosaic Imaging
43. Most Significant Event: Founding the Company
44. The Importance of Distribution
45. 20 Percent Growth Expected
46. Output Adoption First
47. Online Services: May Not Get There
48. Industry Trends: New Technology, Pricing
49. CCD versus CMOS
50. Market Leaders
51. Real and Perceived Barriers to Adoption
52. Products
53. Phase One
54. The Importance of the LightPhase
55. Q4 2000: Horrible
56. Pro Back Influence
57. Portrait Photography: Biggest Opportunity
58. Phase One's Trumps
59. Portrait Market Still Immature
60. No More Mister Nice Guy
61. Distribution Shifts
62. Market Leaders: Mindshare versus Sales
63. Challenges Ahead
64. CCD versus CMOS
65. Multiple Markets Approach
66. Phase One Products
67. Sinar Bron Imaging
68. No Slowdown in the fourth Quarter of 2000
69. Sinar Bron: Customer-Focused
70. Macroscan Adapter and Sinarback Unplugged
71. Going Mobile
72. Prepress Module
73. Challenges through 2002
74. Portrait Market
75. CCD versus CMOS
76. Sinar Bron Products
77. Appendix | 
