Technological development in Urban China rivals that of many industrialized nations, and what it lacks in straight percentages it makes up for with sheer size and accelerating adoption rates. However, when it comes to digital cameras, China's adoption pace has lagged behind that of the major industrialized nations.
In an effort to profile the early adopters of digital cameras in China, Lyra conducted a consumer survey. Fielded in February and March 2007, the study consisted of telephone interviews with consumers in six major cities: Beijing, Chengdu, Guangzhou, Shanghai, Shenyang, and Wuhan
When respondents were asked how they obtain digital photo prints, 80 percent said they make use of retail one-hour photo printing service. The relatively low showing for home photo printing in this China survey cannot be explained by a lack of printers at home, as nearly two-thirds of the respondents said they have a printer in their household, and even those with printers at home said they make an average of only 18 percent of their digital photo prints at home.
At least in the urban areas of China, the retail digital photo-printing infrastructure would appear to be quite well established. This implies that the market development in China is considerably different than that in the United States. In the early adopter years in the United States, home printing was even more predominant than it is now.
This new report from Lyra profiles the urban Chinese digital camera consumer. With camera technology advancements in recent years, Lyra predicts that adoption of digital cameras in China will progress from the early-adopter stage to the mass market stage much more quickly than it did in other nations. Purchase your copy of this benchmark report today, and better position your company for competition in this new market.
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