Description

Lyra projects that worldwide digital photo prints revenue will peak in 2010, at just more than $16 billion (see figure), then decline gradually, despite the continued increase in the number of prints being made. The revenue shown in the figure below is for conventional photo prints and does not include photo gift items or photo books. Revenue is allocated according to where the customer pays for printing. For images submitted online and picked up at a retail location, payment is generally made online, when the order is placed. For online and in-store printing, revenue is based on the price consumers pay for the finished prints. For home photo printing, revenue is based on the price consumers pay to purchase the printing supplies (i.e., ink and paper, or dye thermal ribbon and paper). Photo Capture and Prints Forecast Lyra breaks its Digital Capture and Prints forecast into seven segments, each focusing on one part of the process by which photos are captured, saved, and printed. The forecast starts with estimates of the installed base of capture devices (digital cameras and camera phones), then estimates the number of photos captured by these devices and then the number of captured photos that are saved. Finally, the forecast estimates how many saved photos are printed. Because there are many ways to break out the photo prints data, the photo prints forecast is broken into four segments: photo prints by image source, photo prints by channel (home or retail), photo prints by print size, and finally, photo prints by revenue. The projected revenue decline from 2010 to 2011 is the result of reductions in average prices per print. Such price reductions have already been occurring, and we anticipate that they will continue through the forecast period in response to intensifying competitive pressures. We project that by 2011, the worldwide average price of a 4 × 6-inch digital photo print-from all printing channels combined-will be down to 16 cents, less than half of what it was in 2004.

Table of Contents

Forecast Perspective: Digital Photo Prints Revenue to Peak in 2010 Installed Base of Capture Devices Image Captures Photo Prints Photo Prints Revenue Photo Capture and Prints Definitions (Summary) Photo Capture Definitions Photo Printing Definitions Regional Definition Summary Asia Pacific Region EMEA Region Latin America Region North America Region Digital Capture and Prints Forecast Data Appendix : Lyra Research Publications and Services List of Figures Worldwide Digital Camera Installed Base, by Region Worldwide Mobile Phones In Use As Cameras, by Region Worldwide Consumer Digital Images Captured, by Capture Device Type Worldwide Consumer Digital Photo Prints, by Capture Device Type Worldwide Consumer Digital Photo Printing, by Channel Worldwide Consumer Digital Photo Prints Revenue Worldwide Average Prices per Digital Photo Print Digital Camera Installed Base (By Region) Consumer vs. Business Digital Camera Installed Base (Worldwide) Consumer vs. Business Digital Camera Installed Base (Asia Pacific) Consumer vs. Business Digital Camera Installed Base (EMEA) Consumer vs. Business Digital Camera Installed Base (Latin America) Consumer vs. Business Digital Camera Installed Base (North America) Consumer Digital Camera Households (By Region) Total Camera Phone Installed Base (By Region) Active vs. Inactive Camera Phone Installed Base (Worldwide) Active vs. Inactive Camera Phone Installed Base (Asia Pacific) Active vs. Inactive Camera Phone Installed Base (EMEA) Active vs. Inactive Camera Phone Installed Base (Latin America) Active vs. Inactive Camera Phone Installed Base (North America) Active Camera Phone Installed Base (By Region) Average Annual Photos Captured Per Digital Camera and Camera Phone (Worldwide) Average Annual Photos Captured Per Digital Camera and Camera Phone (Asia Pacific) Average Annual Photos Captured Per Digital Camera and Camera Phone (EMEA) Average Annual Photos Captured Per Digital Camera and Camera Phone (Latin America) Average Annual Photos Captured Per Digital Camera and Camera Phone (North America) Total Photos Captured by Digital Cameras & Camera Phones (Worldwide) Total Photos Captured by Digital Cameras & Camera Phones (Asia Pacific) Total Photos Captured by Digital Cameras & Camera Phones (EMEA) Total Photos Captured by Digital Cameras & Camera Phones (Latin America) Total Photos Captured by Digital Cameras & Camera Phones (North America) Total Photos Saved From Digital Cameras & Camera Phones (Worldwide) Total Photos Saved From Digital Cameras & Camera Phones (Asia Pacific) Total Photos Saved From Digital Cameras & Camera Phones (EMEA) Total Photos Saved From Digital Cameras & Camera Phones (Latin America) Total Photos Saved From Digital Cameras & Camera Phones (North America) Images Printed, by Source Device (Worldwide) Images Printed, by Source Device (Asia Pacific) Images Printed, by Source Device (EMEA) Images Printed, by Source Device (Latin America) Images Printed, by Source Device (North America) Prints from Images, by Source Device (Worldwide) Prints from Images, by Source Device (Asia Pacific) Prints from Images, by Source Device (EMEA) Prints from Images, by Source Device (Latin America) Prints from Images, by Source Device (North America) Digital Photos Printed by Channel, Number of Prints (Worldwide) Digital Photos Printed by Channel, Number of Prints (Asia Pacific) Digital Photos Printed by Channel, Number of Prints (EMEA) Digital Photos Printed by Channel, Number of Prints (Latin America) Digital Photos Printed by Channel, Number of Prints (North America) Digital Photos Printed by Channel, Square Meters (Worldwide) Digital Photos Printed by Channel, Square Meters (Asia Pacific) Digital Photos Printed by Channel, Square Meters (EMEA) Digital Photos Printed by Channel, Square Meters (Latin America) Digital Photos Printed by Channel, Square Meters (North America) Digital Photo Prints by Location, Number of Prints (Worldwide) Digital Photo Prints by Location, Number of Prints (Asia Pacific) Digital Photo Prints by Location, Number of Prints (EMEA) Digital Photo Prints by Location, Number of Prints (Latin America) Digital Photo Prints by Location, Number of Prints (North America) Digital Photo Prints by Location, Square Meters (Worldwide) Digital Photo Prints by Location, Square Meters (Asia Pacific) Digital Photo Prints by Location, Square Meters (EMEA)Digital Photo Prints by Location, Square Meters (Latin America) Digital Photo Prints by Location, Square Meters (North America) Digital Photo Prints by Channel, Percentage of Prints (Worldwide) Digital Photo Prints by Channel, Percentage of Prints (Asia Pacific) Digital Photo Prints by Channel, Percentage of Prints (EMEA) Digital Photo Prints by Channel, Percentage of Prints (Latin America) Digital Photo Prints by Channel, Percentage of Prints (North America) Digital Photo Prints by Channel, Percentage of Area (Worldwide) Digital Photo Prints by Channel, Percentage of Area (Asia Pacific) Digital Photo Prints by Channel, Percentage of Area (EMEA) Digital Photo Prints by Channel, Percentage of Area (Latin America) Digital Photo Prints by Channel, Percentage of Area (North America) Digital Photo Prints by Location, Number & Percentage of Prints (Worldwide) Digital Photo Prints by Location, Number & Percentage of Prints (Asia Pacific) Digital Photo Prints by Location, Number & Percentage of Prints (EMEA) Digital Photo Prints by Location, Number & Percentage of Prints (Latin America) Digital Photo Prints by Location, Number & Percentage of Prints (North America) Digital Photo Prints by Location, Square Meters & Percentage of Area (Worldwide) Digital Photo Prints by Location, Square Meters & Percentage of Area (Asia Pacific) Digital Photo Prints by Location, Square Meters & Percentage of Area (EMEA) Digital Photo Prints by Location, Square Meters & Percentage of Area (Latin America) Digital Photo Prints by Location, Square Meters & Percentage of Area (North America) Digital Photos Printed in All Locations by Size, Number of Prints (Worldwide) Digital Photos Printed in All Locations by Size, Number of Prints (Asia Pacific) Digital Photos Printed in All Locations by Size, Number of Prints (EMEA) Digital Photos Printed in All Locations by Size, Number of Prints (Latin America) Digital Photos Printed in All Locations by Size, Number of Prints (North America) Digital Photos Printed At Home by Size, Number of Prints (Worldwide) Digital Photos Printed At Home by Size, Number of Prints (Asia Pacific) Digital Photos Printed At Home by Size, Number of Prints (EMEA) Digital Photos Printed At Home by Size, Number of Prints (Latin America) Digital Photos Printed At Home by Size, Number of Prints (North America) Digital Photos Printed In-Store by Size, Number of Prints (Worldwide) Digital Photos Printed In-Store by Size, Number of Prints (Asia Pacific) Digital Photos Printed In-Store by Size, Number of Prints (EMEA) Digital Photos Printed In-Store by Size, Number of Prints (Latin America) Digital Photos Printed In-Store by Size, Number of Prints (North America) Digital Photos Printed Online by Size, Number of Prints (Worldwide) Digital Photos Printed Online by Size, Number of Prints (Asia Pacific) Digital Photos Printed Online by Size, Number of Prints (EMEA) Digital Photos Printed Online by Size, Number of Prints (Latin America) Digital Photos Printed Online by Size, Number of Prints (North America) Digital Photos Printed in All Locations by Size, Square Meters (Worldwide) Digital Photos Printed in All Locations by Size, Square Meters (Asia Pacific) Digital Photos Printed in All Locations by Size, Square Meters (EMEA) Digital Photos Printed in All Locations by Size, Square Meters (Latin America) Digital Photos Printed in All Locations by Size, Square Meters (North America) Digital Photos Printed At Home by Size, Square Meters (Worldwide) Digital Photos Printed At Home by Size, Square Meters (Asia Pacific) Digital Photos Printed At Home by Size, Square Meters (EMEA) Digital Photos Printed At Home by Size, Square Meters (Latin America) Digital Photos Printed At Home by Size, Square Meters (North America) Digital Photos Printed In-Store by Size, Square Meters (Worldwide) Digital Photos Printed In-Store by Size, Square Meters (Asia Pacific) Digital Photos Printed In-Store by Size, Square Meters (EMEA) Digital Photos Printed In-Store by Size, Square Meters (Latin America) Digital Photos Printed In-Store by Size, Square Meters (North America) Digital Photos Printed Online by Size, Square Meters (Worldwide) Digital Photos Printed Online by Size, Square Meters (Asia Pacific) Digital Photos Printed Online by Size, Square Meters (EMEA) Digital Photos Printed Online by Size, Square Meters (Latin America) Digital Photos Printed Online by Size, Square Meters (North America) Price per Print in All Locations by Print Size (Worldwide) Price per Print in All Locations by Print Size (Asia Pacific) Price per Print in All Locations by Print Size (EMEA) Price per Print in All Locations by Print Size (Latin America) Price per Print in All Locations by Print Size (North America) Price per Print At Home by Print Size (Worldwide) Price per Print At Home by Print Size (Asia Pacific) Price per Print At Home by Print Size (EMEA) Price per Print At Home by Print Size (Latin America) Price per Print At Home by Print Size (North America) Price per Print In-Store by Print Size (Worldwide) Price per Print In-Store by Print Size (Asia Pacific) Price per Print In-Store by Print Size (EMEA) Price per Print In-Store by Print Size (Latin America) Price per Print In-Store by Print Size (North America) Price per Print Online by Print Size (Worldwide) Price per Print Online by Print Size (Asia Pacific) Price per Print Online by Print Size (EMEA) Price per Print Online by Print Size (Latin America) Price per Print Online by Print Size (North America) Digital Photo Print Revenue in All Locations by Print Size (Worldwide) Digital Photo Print Revenue in All Locations by Print Size (Asia Pacific) Digital Photo Print Revenue in All Locations by Print Size (EMEA) Digital Photo Print Revenue in All Locations by Print Size (Latin America) Digital Photo Print Revenue in All Locations by Print Size (North America) Digital Photo Print Revenue At Home by Print Size (Worldwide) Digital Photo Print Revenue At Home by Print Size (Asia Pacific) Digital Photo Print Revenue At Home by Print Size (EMEA) Digital Photo Print Revenue At Home by Print Size (Latin America) Digital Photo Print Revenue At Home by Print Size (North America) Digital Photo Print Revenue In-Store by Print Size (Worldwide) Digital Photo Print Revenue In-Store by Print Size (Asia Pacific) Digital Photo Print Revenue In-Store by Print Size (EMEA) Digital Photo Print Revenue In-Store by Print Size (Latin America) Digital Photo Print Revenue In-Store by Print Size (North America) Digital Photo Print Revenue Online by Print Size (Worldwide) Digital Photo Print Revenue Online by Print Size (Asia Pacific) Digital Photo Print Revenue Online by Print Size (EMEA) Digital Photo Print Revenue Online by Print Size (Latin America) Digital Photo Print Revenue Online by Print Size (North America)