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The increase in digital camera ownership in Europe presents new opportunities for printer supplies and media vendors. European Photo-Printing Behavior: A Closer Look provides an in-depth analysis of digital photo consumer behavior, and understanding this behavior is essential to maintaining a competitive business edge in this market.
The report uses data from Lyra's 2001 European Home Computer User Survey and provides valuable information on the brands of printers consumers own, their photo-printer behavior by printer brand, and their photo-media use by printer brand and digital camera ownership. The survey data, which comes from digital camera owners in France, Germany, Italy, and the United Kingdom, reveals that almost half of respondents are printing photos at home, and about 41 percent of this group reports using photo paper. In addition, digital camera owners use almost 200 percent more color cartridges and 125 percent more black cartridges each year than the average home PC user with an ink jet printer (see figure).
This new Lyra Research report helps vendors confidently address key consumer behavior questions such as the following: How often do consumers print pictures? On what media do consumers print? What printers do users own? How loyal are they to their printer brand? With photo printing presenting a strong growth opportunity in a quickly maturing printing market, this report is a must-read for supplies and media vendors. Report Sections:
1. Key Findings
2. Methodology
3. Market Forecast
4. Demographics
5. Printer Ownership
6. Printing Photos at Home
7. Digital Scanners
8. Monthly Photo Prints
9. Use of Photo Paper
10. Brands of Photo Paper Used
11. Ink Cartridge Consumption Selected list of figures:
1. Worldwide Digital Photo Printer Shipments
2. Worldwide Digital Photo Printer Revenue
3. Worldwide Ink Jet Photo Printer Shipments by Region
4. Worldwide Ink Jet Photo Printer Revenue by Region
5. Digital Camera Ownership by Country in Europe
6. Digital Camera Ownership by Household Income in Europe
7. Digital Camera Ownership by Gender in Europe
8. Digital Camera Ownership by Printer Brand among European Users
9. Respondents Who Print Photographic Images at Home by Country in Europe
10. Percent of Monthly Prints That Are Photos by Brand of Printer Owned in Europe
11. Average Number of Photos Printed per Month by Country in Europe
12. Use of Photo Paper at Home by Country in Europe
13. Use of Photo Paper at Home by Brand of Printer Owned in Europe
14. Use of Photo Paper at Home by Camera/Scanner Ownership in Europe
15. Brand of Photo Paper Used by Country in Europe
16. Brand of Photo Paper Used by Camera/ Scanner Ownership in Europe
17. European Annual Ink Jet Cartridge Consumption by Device Ownership
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