Total mobile phone shipments maintained steady growth through 2006 and early 2007, and the portion of mobile phone models that included camera modules has continued to rise. Lyra forecasts that camera phone shipments will exceed 1 billion units per year in 2011. Rapid growth rates for shipments of mobile phones in emerging markets combined with an increase in the percentage of mobile phones equipped with camera functionality will drive the increase in camera phone shipments.

In emerging markets-notably China, India, Latin America, Eastern Europe, and Africa-both the total number of mobile phones and the percentage including camera modules are increasing faster than in more advanced regions. As the markets in Western Europe, Japan, and North America become more saturated, the turnover rate for consumers to acquire new phones is moderating, although for different reasons in different regions. In Western Europe and Japan, many users already own mobile phones with advanced feature sets (although not necessarily advanced cameras), and therefore do not feel the need to upgrade. In North America, where phone purchases are normally subsidized by telecom carriers, many subscribers are being enticed into longer-term contracts (two years rather than one year), which limits their corresponding acquisition of new phones. Nevertheless, the explosion of mobile communications in emerging markets is more than making up for the slowing growth rate elsewhere.
Lyra's report, The Worldwide Camera Phone Forecast 2007, examines the regional markets for camera phones including North America, EMEA (Europe, Middle East and Africa), Latin America, Asia Pacific, and Worldwide. The camera phone forecast is broken out into several segments. Lyra segments out the camera phone shipments and installed base by resolution (<1 megapixel, 1-1.9 megapixels, 2-2.9 megapixels, and 3+ megapixels). Lyra also distinguishes between camera phones in use (currently used for taking pictures) versus camera phones used only as phones. |