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The internet is the new killer application driving printing in the home. Sixty-seven percent of Internet users print web pages often (see chart). Digital books are projected to account for 1.9 billion printed pages annually in the United States. There are many new printing applications that have far reaching implications for both the consumer printer and supplies markets including email, digital photos, digital books, theater tickets, coupons, customized news and information, catalogs and brochures. This report shares the results of a survey of 6,000 consumers about six major printing applications and projects how they will develop over the next three years. Some of these applications, if successful, will spur consumers to find more efficient, higher quality printers, papers, and inks. This report was created for desktop printer vendors, supplies companies, distributors, retailers, and financial analysts-anyone that needs to be up-to-date on the future of consumer printing.
Report Sections:
1. The Internet Driver
2. Potential for Web Printing
3. Digital Photos
4. Digital Books
5. Custom News and Information Services
6. Tickets
7. Coupons
8. Catalogs and Brochures
9. Conclusion 10. Selected Figures:
11. Printing Habits Relative to Material from Web
12. Scanned Pictures or Used Photo Service to Digitize Pictures
13. Digital Camera Ownership Among Web Users
14. Likelihood to Download Books in next 12 Months
15. Online News and Magazine Subscription Trends
16. Likelihood to Purchase Online and Print Event Ticket
17. Retail Redemption of Coupons Distributed Online
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