Temporary Price Reduction: Was $1395, Now $349. Lyra's survey of mobile equipment users reveals that 75 percent of respondents express interest in printing from their mobile device. Users anticipate that information access to a variety of news, transaction, and email services through their mobile device will create new opportunities for printing in the future and they expect these devices to have print capabilities. This report presents an overview of the mobile market, takes an in depth look at the profiles of mobile users, and discusses users attitudes toward printing from their mobile devices-a must read for companies involved in both the printing and wireless markets.
Report Sections: 1. Key Findings 2. Developments in Mobile Market 3. Mobile Overview 4. Lyra Survey of Mobile Equipment Users 5. Profiles of Mobile Equipment Users 6. Technology Adoption and Age 7. Mobile Equipment Use and Telework 8. Current Mobile Equipment Users 9. Conclusions Selected Figures: 1. Mobile Phone Penetration by Country 2. Internet Connectivity Outlook Worldwide 3. Average Monthly Usage of Mobile Phone Applications That May Require Printing 4. PDA and Smart Phone Usage 5. Comparison of Median Household Income of Mobile Users and Overall U.S. Households, by Age of Head of Household 6. Business Travel among Mobile Equipment Users 7. Work at Home Frequency of Mobile Equipment Users 8. Types of Devices Employed by Mobile Users 9. PDA Effect on Print Volume 10. Smart Phone Effect on Print Volume
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