Description

Temporary Price Reduction: Was $2200, Now $1650. Outdoor signage is everywhere in China. Currently, there are more than 1.4 million billboards on display in China, about five times the number found in the United States. At present, outdoor advertisements account for approximately 90 percent of the wide-format ink jet printer market in China, and more than 95 percent of large, outdoor advertisements are made with solvent wide-format printers. Overall, the solvent wide-format market in China is fast-growing and dynamic-its tremendous potential has captured the interest of vendors worldwide. The Chinese solvent printer market has evolved over the past 10 years from one that imported most of its printer hardware to one that manufactures most of its printer hardware domestically (see figure). Solvent wide-format printers that are manufactured in China sell for much less than similar devices manufactured in other world regions. Chinese vendors are currently creating strategic alliances and distribution partnerships outside China to distribute low-priced solvent wide-format printers worldwide. China Solvent Wide-Format Hardware and Ink Demand Forecast and Analysis examines the market for solvent wide-format printers and ink in China. The report includes chapters on midrange and high-end solvent printer hardware and solvent ink. While the bulk of the report focuses on the domestic Chinese market, a full chapter is devoted to the export of these devices worldwide. The report also includes company profiles of major Chinese solvent wide-format manufacturers along with information on where their products are currently distributed.

Table of Contents

Introduction Chapter 1: Definitions and Report Parameters Chapter 2: Market Snapshot Chapter 3: China's High-End Solvent Printer Market Chapter 4: China's Midrange Solvent Printer Market Chapter 5: China's Solvent Ink Market Chapter 6: Distribution Appendix A: Chinese Solvent Wide-Format Printer Manufacturers Appendix B: Lyra Research Publications and Services