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Unlike ordinary consumers who use their PCs recreationally, small-office/home-office (SOHO) users access the Web more frequently and are more likely to print the Web pages they view (see chart). This report explores the demographic differences between SOHO and consumer buyers in the United States, their printer and multifunction product ownership trends, their distribution channel preferences, and supplies-related issues including the incidence of non-OEM print cartridge and specialty media use among SOHO users. The SOHO market is critical for desktop ink jet printer vendors and is a key growth market for ink jet supplies. Understanding the way home-business consumers use printers, their purchasing behavior, and their print frequency is essential for any company involved in these markets.
Report Sections:
1. Key Findings
2. Methodology
3. Multiple PC Ownership among SOHO Households
4. Household Income among SOHO Users
5. SOHO Printing Applications
6. Internet Use among SOHO Users
7. Printer Ownership among SOHO Users
8. Ink Jet Brand Preferences
9. SOHO versus Consumer Brand Preferences
10. Laser Printer Ownership among SOHO Users
11. Popularity of Multifunction Devices among SOHO Users
12. Standalone Fax Machines Decline among SOHO Households
13. Printer Distribution Channels among SOHO Users
14. Color Printing Among SOHO Users
15. Print Frequency among SOHO Users
16. Cartridge Consumption Rates among SOHO Users
17. Aftermarket Cartridge Use among SOHO Users
18. Distribution Channels Used to Purchase Ink and Toner Cartridges
19. Purchases of Specialty Media
20. Office Paper Distribution Channels among SOHO Users
21. Purchasing Imaging Supplies via the Internet
22. Leading Brands of Office Paper among SOHO Users
23. Photo Paper Purchases by SOHO Buyers
24. Summary and Implications Selected Figures:
1. Percentage of Multiple PC Households, SOHO versus Consumer
2. Respondent Age Distribution, SOHO versus Consumer
3. Household Income among Survey Respondents, SOHO versus Consumer
4. Year Printer was Purchased, SOHO versus Consumer
5. Printer Purchase Price, SOHO versus Consumer
6. Most Popular SOHO Printing Applications
7. Internet Use among Those with Web Access, SOHO versus Consumer
8. Printer Ownership Trends among U.S. SOHO Users, 1998 to 2000
9. Printer Brand Ownership among SOHO Users, 1998 to 2000
10. Ink Jet Printer Brand Ownership among SOHO Users
11. Households with More Than One Ink Jet Printer, SOHO versus Consumer
12. Trends in U.S. Laser Printer Ownership, SOHO versus Consumer, 1998 to 2000
13. Growth in Multifunction Ownership, SOHO versus Consumer, 1998 to 2000
14. Most Popular Features among MFP Owners
15. Standalone Fax Ownership, SOHO versus Consumer, 1998 to 2000
16. Printer Purchase Channels Used by SOHO Buyers
17. Printer Purchase Channels, SOHO versus Consumer
18. Rating of Factors Influencing Color Printing among SOHO Users, 1997 to 2000
19. Most Important Factor Influencing Color Printing, SOHO versus Consumer
20. Daily Print Frequency among U.S. Users, SOHO versus Consumer
21. Printer Cartridge Consumption Rate, SOHO versus Consumer
22. Aftermarket Cartridge Purchases, SOHO versus Consumer
23. Distribution Channels Used to Purchase Ink and Toner Cartridges, SOHO versus Consumer
24. Specialty Media Purchases by Product, SOHO versus Consumer
25. Distribution Source for Office Paper, SOHO versus Consumer Purchases
26. Users Who Have Ordered Supplies From the Internet, SOHO versus Consumer
27. Brand Preference for High-Quality Paper, U.S. SOHO Buyers versus Consumers
28. Average Number of Photo Paper Packages Purchased, SOHO versus Consumer | 
