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Ink jet photo paper* shipments are projected to double between 2003 and 2008, increasing from 2.6 billion A4/letter-sized sheets in 2003 to 5.2 billion sheets in 2008, a CAGR of 15 percent (see figure). Growth in the ink jet photo paper market will be driven primarily by worldwide increases in digital camera ownership coupled with the widespread availability of low-cost ink jet photo printers. While many photos that are output at home are printed on plain paper, use of gloss or semigloss photo paper will increase as snapshot-sized A6 or 4 × 6-inch prints grow in popularity.
Essential reading for vendors interested in prospering in the photo paper market, Get the Picture: Photo Paper Market Trends and Forecast through 2008 includes information on market drivers, product and retail trends, and worldwide and regional forecasts through 2008 (regions examined include North America; Europe, the Middle East, and Africa; Asia Pacific; and Latin America). Based on Lyra's extensive primary market research in the United States, Europe, and Japan, this report's market data and analysis are crucial for product planning and development and assist in messaging, distribution, pricing, and identifying future market opportunities.
*Lyra defines ink jet photo paper as glossy or semiglossy coated ink jet paper specifically sold for printing photos. | 
